Though still showing deep year-over year declines in occupancy and revenue, the three key indicators of U.S. hotel industry performance in July improved slightly from June levels, according to STR.
Overall U.S. hotel occupancy in July was 47 percent, down 36.1 percent year over year but up from the 42.2 percent that marked the lowest June occupancy ever recorded, according to STR. However, weekly August occupancy data remain below 50 percent, which STR called evidence of a "slow and steady rise in demand that has slowed."
Meanwhile, overall July revenue per available room declined 52 percent year over year to $47.84, compared with $38.88 in June. July average daily rate fell 24.8 percent year over year to $101.76, up from June's average of $92.15
Among the 25 largest markets in the United States, Seattle in July showed the steepest year-over-year-decline in average daily rate, down 49.8 percent to $95.76. Oahu Island, Hawaii, had the sharpest drop-offs in occupancy (down 73.5 percent to 23.3 percent) and RevPAR (down 82.8 percent to $39.69) compared with July 2019.
RELATED: STR June 2020 U.S. Hotel Performance