Meetings technology, like tech in nearly every industry, is undergoing a massive shift thanks to artificial intelligence. Meetings professionals are harnessing large language models and generative AI to speed up content creation, planning tasks and data analysis. How well they've adopted deep AI integrations, either with technology partners or internally, varies widely. BTN's interviews for this report found that strategic meetings managers are looking critically at AI solutions to discern whether tech is solving entrenched problems or workflow gaps and weighing that against the complications of switching suppliers and change management. In a number of cases, meetings pros have chosen to embark on their own AI journeys with the help of internal resources. Read on...

Can AI Inspire Adoption in the Simple Meetings Market?By Michelle Bruno & Elizabeth West

As travel managers are tasked with more meetings responsibility, it's often the smaller repeatable events they tackle first. Tech platforms that have played in this universe for a while are now engaging AI capabilities to orchestrate and automate this... KEEP READING