Meetings technology, like tech in nearly every industry, is undergoing a massive shift thanks to artificial intelligence. Meetings professionals are harnessing large language models and generative AI to speed up content creation, planning tasks and data analysis. How well they've adopted deep AI integrations, either with technology partners or internally, varies widely. BTN's interviews for this report found that strategic meetings managers are looking critically at AI solutions to discern whether tech is solving entrenched problems or workflow gaps and weighing that against the complications of switching suppliers and change management. In a number of cases, meetings pros have chosen to embark on their own AI journeys with the help of internal resources. Read on...

Can AI Inspire Adoption in the Simple Meetings Market?By Michelle Bruno & Elizabeth West

As travel managers are tasked with more meetings responsibility, it's often the smaller repeatable events they tackle first. Tech platforms that have played in this universe for a while are now engaging AI capabilities to orchestrate and automate this... KEEP READING

Webinar

 alt=
Meetings Technology: Evolution or RevolutionThurs., Sept. 10 at 11am EDT / 8am PDTOn Demand
Travel and meetings managers have discovered the power of artificial intelligence to streamline meetings management.

How are they looking at the opportunities presented by vendors versus those available to them from internal teams and their existing enterprise systems? 

Hear from three travel and meetings managers on how they are leveraging new technology capabilities and what's next on the horizon.