The U.S. hotel industry's occupancy and revenue per available room levels in June 2020 were the lowest for any June on record in the country, according to STR. Occupancy was down 42.5 percent year over year to 42.2 percent. Average daily rate declined 31.5 percent to $92.15, and RevPAR declined 60.6 percent to $38.88.
Still, those metrics improved slightly in June from May 2020, and STR data for the week ending July 11 registers U.S. occupancy of 45.9 percent. Occupancy has been slowly but steadily increasing since it bottomed out in mid-April, but with additional U.S. Covid-19 outbreaks, the trend has begun to flatten.
Performance continues to show the steepest declines at the high end of chain scales, with gradual improvements to the lower end. Luxury year-over-year occupancy in June was down 76.4 percent year over year compared with a 17.6 percent dip for the economy tier.
The top 25 markets also continue to perform worse than the U.S. hotel industry overall, with June year-over-year occupancy down 52.9 percent to 37.2 percent, ADR down 42.8 percent to $93.14, and RevPAR declining 73.1 percent to $34.68. Only Norfolk/Virginia Beach reported an occupancy level above 50 percent (at 54.9 percent). It was followed by Phoenix at 46.7 percent, Tampa/St. Petersburg at 46.4 percent, and New York City at 46 percent.
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