Michael Hook
FCM has named longtime sales leader Michael Hook as general manager of FCM Canada, a new role at the travel management company, the company announced.
Hook has been with FCM for eight years, most recently as director of sales for North America, and he has been in sales for more than 20 years, including sales and leadership roles with the Toronto Blue Jays and the Toronto Argonauts Football Club, according to FCM. With the appointment, effective immediately, he also will serve as a member of FCM's Americas leadership team as well as FCM's representative on parent company Flight Centre Travel Group's Canadian leadership team.
FCM plans to expand its business in Canada, and Hook will help drive that growth in the market, according to Billy McDonough, FCM president for the Americas.
"Canada is a distinct and important market, and Michael understands the relationships, regional differences, and business nuances that matter here," Chris Lynes, Flight Centre Travel Group's managing director for Canada, said in a statement. "That perspective will help connect the business travel needs of Canadian multinationals with FCM’s global capabilities."