BTN Expert Q&A

Corporate lodging and meetings platform HRS has been applying AI across its hotel sourcing processes for the past few years, and chief product officer Martin Biermann sat down with BTN to run through the numbers and explain why he expects AI to reduce supplier costs across the corporate travel ecosystem. ... Keep Reading

Julien Houdebine is more than a year and into his tenure as Accor's chief sales and revenue officer, overseeing two functions that don't always play well together. Houdebine spoke with BTN's Julie Sickel about making corporate hotel programs more effective on the supply side and the French hospitality giant's plans regarding... Keep Reading

An increasingly digital world is driving more value to in-person events. At the same time, Cvent will invest $1 billion in tech and AI to curate the attendee experience and bring relief to some organizer agony.... Keep Reading

In 2026, organizations face rising costs and geopolitical tensions, impacting travel decisions. Business travel continues with a risk-controlled approach, emphasizing managed travel value.... Keep Reading

Marriott International has spent the past three years and roughly $1 billion simultaneously replatforming its CRS, PMS and its loyalty platform. As the digital transformation enters its final stage, AI, or at least AI rhetoric and investment, threatens to upend the industry. Marriott EVP and chief revenue and technology... Keep Reading

Brett Burgess, ATPCO's president and CEO, discusses his company's role in modernizing airline distribution with challenges like dynamic offers, leveraging AI, and maintaining data access for corporate travel managers.... Keep Reading

Extended-stay accommodation specialist 3Sixty is expanding its presence in managed corporate travel as project-based assignments, especially within the tech industry, are driving increased demand for extended stays.... Keep Reading

Aeromexico global head of sales Giancarlo Mulinelli stepped into his role in 2022, and the carrier since has made several changes to how it approaches the corporate market. Mulinelli talked with BTN about the Mexico-based airline's new approach and the state of corporate travel demand. ... Keep Reading

Event tech start-up Naboo focuses on AI-driven procurement software for enterprise clients, disrupting the meetings and events industry with aggressive pricing and expansion in global markets.... Keep Reading

New Virgin Atlantic VP of the Americas Dave Hodges spoke with BTN's Donna M. Airoldi about investing in premium travel, the value of partnerships and corporate demand trends. ... Keep Reading