Extended-stay hotel brand Studio 6 opened more than 35 new properties during the first quarter of 2026, parent company G6 Hospitality announced Friday.
The openings, which included conversion properties and new builds, centered in cities that G6 said are showing strong demand from business travel, workforce mobility and long-term stay guests. Those cities included Washington, D.C., Chicago, Seattle, Minneapolis, Memphis, Cincinnati and Milwaukee.
"Continued expansion allows us to strengthen our presence in high-demand markets and better serve the evolving needs of long-term travelers," G6 Hospitality CEO Sonal Sinha said in a statement.
Studio 6's expansion mirrors industrywide trends in U.S. extended stay. The segment experienced a 5.1 percent year-over-year increase in supply during the fourth quarter of 2025, according to The Highland Group. Total fourth-quarter room demand, measured by total room nights sold, increased 3.2 percent year over year. Occupancy, though down 1.9 percent year over year, was higher than it was across the broader U.S. hotel market, according to Highland.
Mark Skinner, a partner at The Highland Group, told BTN in November that the economy extended stay-segment, in which Studio 6 sits, was proving to be comparatively robust.
"Relative to corresponding classes of all hotels, economy extended-stay is the outperformer because economy-class hotels have really taken it on the chin and extended-stay hotels have felt the impact but nowhere near as much," Skinner said. "In relative terms, economy extended-stay is showing the most resilience of all."