Average daily hotel rates and occupancy in September increased year over year at hotels in the Americas and the Middle East and Africa, but yielded mixed results in the Asia/Pacific region and Europe, according to STR Global.
ADR in the Americas increased 4.3 percent year over year to $117.86, and occupancy increased 3.8 percent to 65.7 percent. Notably, the average rate in Boston jumped 12.1 percent to $201.84, the only double-digit percentage-point increase in that metric, while ADR in Buenos Aires fell 13.5 percent to $126.58, the largest percentage decrease in the Americas.
In Europe, the average daily rate in September markedly increased year over year in four markets: Edinburgh (up 30.2 percent to €133.75); Madrid (up 29.9 percent to €107.91); Tel Aviv (up 20.2 percent to €197.67) and Manchester (up 16.8 percent to €97.30). Conversely, Moscow reported the largest-percentage ADR decline, down 15.6 percent to €118.27. STR Global managing director Elizabeth Winkle noted that during the third quarter, "Europe saw the largest ADR growth this year, when measured in euros."
In terms of occupancy, Athens reported the largest increase (17.8 percent to 88.6 percent), followed by Madrid (13.1 percent to 79.1) and Lisbon (11.3 percent to 91.5 percent.)
In the Asia/Pacific region, September ADR declined 2.2 percent to $112.31, and occupancy rose 0.9 percent to 69.2 percent, STR Global reported.
“Southeastern Asia was the only sub-region to see occupancy losses (down 3.9 percent) in September, driven by declines in Thailand, Vietnam and Indonesia,” according to Winkle.
In U.S. dollars, Mumbai and Shanghai demonstrated the largest-percentage ADR growth, increasing 4.3 percent to $114.38 and 4.3 percent to $103.20, respectively. Bali, conversely, noted the largest-percentage ADR decrease, down 5.6 percent to $131.99, followed by Tokyo with a 5.4 percent decline to $147.23. The largest occupancy increases in the Asia/Pacific region occurred in Taipei (9.4 percent to 66.3 percent) and Shanghai (8.5 percent to 74.2 percent. The greatest decline in the metric occurred in Bangkok, which fell 11.6 percent to 64.5 percent.
In the Middle East and Africa, September ADR increased 1.3 percent to $145.12, and occupancy increased 13.1 percent to 65.5 percent. Winkle noted, “It is positive to see consistency in performance in spite of instability leading to uncertainty in several countries.”
Jeddah, Saudi Arabia recorded the largest percentage increase in average daily rate (up 14.7 percent to $269.52), followed by Cairo (up 12.7 percent to $107.86) and Muscat, Oman (up 11.8 percent to $205.72). Cairo also hosted the largest occupancy increase, more than doubling to 51.8 percent, while Lagos, Nigeria, had the greatest declines in both ADR (down 11.3 percent to $248.47) and occupancy (down to 35.4 percent from 36.8 percent).