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Travel management companies are at the center of the
corporate travel world, connecting buyers to airlines, hotels and ground
transportation suppliers and offering technology and client service.
TMC revenue models have evolved over the years. Once relying
on supplier commissions, the model shifted after airlines cut and eventually
eliminated them. The lion’s share of TMC revenue now comes from supplier
incentives, client fees and technology-related charges.
This sets up a broader debate, as travel buyers increasingly
scrutinize the model and complain about a lack of transparency. If a large
chunk of TMC revenues come from suppliers, are they steering travelers toward
choices that maximize supplier payments? Why are supplier deals cloaked in
secrecy? Buyers are also pushing back more on transaction fee negotiations and
experimenting with alternative fee models as new entrants challenge the
traditional TMC model.
"The TMC is the backbone of the travel program, and as
long as we don’t have proper clarity, it’s an imbalance. They need to see all
of your volume and details, so they want transparency, but they won’t give you
transparency in return, which is frustrating," according to a large-market
corporate buyer quoted in BTN’s 2025 State of the Industry Report.
Supplier-Generated Revenue
Supplier payments, which traditionally have been the
mainstay of TMC revenue, include airline overrides, hotel commissions and
global distribution system incentives.
Overrides and commissions can vary widely. Deeply discounted
corporate fares can generate no commission at all, while a full-fare
international business-class ticket may yield a lucrative payout, said George
Kalka, senior vice president of business travel at Fox World Travel. Hotel
bookings follow a similar pattern, with commissions tied to rate categories and
booking channels. TMCs also earn incentives from GDS providers like Amadeus,
Sabre, and Travelport, which pay agencies per segment booked in order to secure
volume through their platforms, he added.
Supplier revenue, Kalka said, functions "as a subsidy
to the corporate travel program," and without it corporations would face
far higher direct costs. But due to
their confidential nature, they are a source of friction with buyers who have
no visibility into these transactions.
Conventional industry wisdom is that TMCs earn more revenue
from suppliers than they do from clients. That makes buyers question whether
TMCs push decisions that are best for travelers or best for their own revenues.
Client-Generated Revenue
The elimination of universal airline commissions gave rise
to today’s TMC model, in which these businesses charge buyers fees on a
per-booking basis. This model largely holds today, with 71 percent of buyers
paying transaction-based fees, though about a quarter have shifted to per-trip,
management-fee or hybrid arrangements, according to BTN’s 2025 State of the
Industry Report.
Per-transaction fees can be steep and confusing for buyers.
Andrew Menkes, founder and CEO of Partnership Travel Consulting, recalled an
instance where a U.K. firm employee racked up nearly £300 in service charges on
one trip because the TMC billed him every time he called after booking online.
Another charged clients when their system auto-replied “You’re welcome” to a
traveler’s note of thanks.
Others may impose a more structured fee formula: an air
transaction fee, a car or hotel reservation fee, a cancellation or refund fee
and an after-hours service fee, said Kalka.
Among the large incumbents, BCD Travel is focusing its
positioning around transparency and customization. A spokesperson for the firm
said the company emphasizes its "collaborative approach" and tailored
solutions, noting that "our pricing is based on all revenue generated,
without letting revenue flows influence our development strategy or client
service."
New Approaches
Some buyers are willing to trade in more risk for a bigger
payoff. Kalka described a model where buyers cover a TMC’s direct costs—labor,
technology and third-party servicing fees—while demanding that all supplier
revenue be returned to the buyer.
"It’s the most transparent relationship," he said,
with the corporation taking on the risk of fluctuations and reaping the reward
if supplier payments increase. While TMCs gain margin clarity and stability
from these arrangements, they lose the buffer that supplier revenue once
offered.
Meanwhile, startups are challenging the model entirely.
Menkes pointed to Blockskye, which partners with Kayak for Business and uses a
blockchain-based system to allow corporates to book directly with suppliers
cutting out many of the intermediary fees.
"They cut out the agency commission, the GDS fee and
the card cost," Menkes said. PwC and Deloitte have already signed on,
signaling a willingness among some of the world's largest buyers to bypass the
traditional TMC system.