World of Hyatt in May will expand its total award chart redemption levels from three to five, Hyatt Hotels Corp. announced Wednesday.
It's a move that will benefit Hyatt, allowing it to fine-tune its pricing strategies without replacing its entire loyalty program structure. For loyalty members, however, the change could make Hyatt's published award chart, the basis of the program, more complex to interpret and could make stays more expensive in the long term.
World of Hyatt differs from other loyalty programs in that it operates with a fixed-point threshold instead of dynamic pricing. All Hyatt properties are categorized on an ascending scale from one to eight—with one applied to moderate upscale properties like the Hyatt Place Raleigh-Durham Airport, and eight applied to luxury, five-star properties like the Park Hyatt New York. Each of the eight categories has its own redemption levels.
In May, the redemption levels will change to Lowest, Low, Moderate, Upper and Top, replacing the previous levels of Off-Peak, Standard and Peak, introduced in 2021.
The new structure means that, for example, a standard room at a category eight property that previously cost 45,000 points per night at the Peak level could cost under the new system 75,000 points per night at the Top level. It also means that a standard room at a category three property that previously cost 9,000 points at the Off-Peak level could cost 8,000 points at the Lowest level.
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A side-by-side look at World of Hyatt redemption levels for a standard room under the existing structure (left) and under the new structure to take effect in May (right), taken from Hyatt's web site.
Hyatt said it will implement the changes "thoughtfully," with a limited number of properties moving some nights into the Upper and Top categories this year. Any future bookings made now under the current award chart terms will be honored, even if the stays occur after the May restructure.
"Our members tell us they value transparency and the ability to plan with confidence," Laurie Blair, Hyatt SVP of global marketing and loyalty, said in a statement. "We know change can be difficult, especially in a loyalty program our members care deeply about. This update reinforces our commitment to a published award chart with fixed point thresholds while ensuring World of Hyatt remains strong, sustainable and rewarding for years to come."
The company also announced that members later this year will be able to share World of Hyatt points digitally with other members.
The World of Hyatt loyalty program ended 2025 with more than 63 million members, according to Hyatt's recent earnings call, a 19 percent year-over-year increase. Loyalty members accounted for nearly half of Hyatt’s total occupied hotel rooms globally in 2025.