The average daily U.S. hotel rate in February increased year over year, as did the occupancy rate and revenue per available room, according to hotel analytics firm STR. It was the fifth straight month each of those metrics increased from prior-year levels.
ADR in February increased 1.4 percent year over year to $159.39, while occupancy increased 0.5 percent to 59.1 percent. RevPAR increased 1.9 percent year over year to $94.24.
A key driver of the increased occupancy in recent months has been the effects of and recovery from the Los Angeles wildfires and the hurricanes in the Southeast, the impacts of which are beginning to recede, according to STR.
STR again said its top 25 markets "showed higher occupancy and ADR than all other markets," which it has noted for several months.
As it did in January and due in part to hurricane recovery, Tampa, Fla., registered the highest February occupancy rate among STR's top 25 U.S. cities at 86.4 percent, up 9.2 percent year over year. Minneapolis logged the lowest such occupancy rate at 49.5 percent, followed by St. Louis at 50.7 percent, according to STR.
RELATED: STR January 2025 performance figures