In an effort to meet demand for longer-term stays, Red Lion Hotels Corp. has relaunched its GuestHouse International brand, which it acquired in 2015, as GuestHouse Extended Stay, the company announced. The new brand will operate in the upper-economy extended-stay segment.
GuestHouse Extended Stay properties will include a minimum of 10 percent of rooms with full kitchenettes, with modified mini-kitchenettes in the remaining guestrooms, "making conversions from non-extended stay or suites concepts achievable for nearly all properties," according to the company.
Rooms will include blackout window treatments, a dining table and one soft-seating element, according to the company. Each property will feature an in-lobby marketplace and a food-delivery partnership. Additional amenities will include complimentary bikes, board games and blenders for guest use. All properties also will offer laundry facilities at no charge to guests, as well as either an on-site gym or complimentary passes to a local gym.
As of June 30, RLH had 16 GuestHouse International properties with about 1,200 rooms in its inventory, according to a filing with the U.S. Securities and Exchange Commission. The brand's pipeline includes six new-build opportunities and 15 conversion prospects in areas including Arizona, Florida, southeast Texas and Washington state.