Your Travel Program Is a Love-Hate Relationship?
Travel buyers love the networking and support they get from industry
peers and their suppliers. They are frustrated with tech solutions that don’t
meet their needs and feeling overwhelmed by complexity. Attend Business
Travel Show America and get more of what you love and learn how to change
your travel program from toxic drama to best-in-class performance.
LOVE IT
38% I love the business travel community and enjoy networking with my
peers
29% I am supported by my TMC - they feel like an extension of my team
24% I feel confident we look after our travelers well
LEAVE WITH STRATEGIES
24% I am frustrated by the technology I have to use
22% I feel responsible for heightened traveler duty of care
17% I am under-resourced and overworked
Source: Business Travel Show America, June survey of 209 business travel buyers
Data from Business Travel Show America shows travel budgets
are on the rise for 2027, thanks to a reality check in 2026 that travel costs
are staying elevated for the foreseeable future and the negotiation environment
remains challenging given strong travel demand scenarios and growing supplier confidence.
CoStar
data supports that analysis. It’s most recent forecast for U.S. hotel
performance predicted year-over-year U.S. revenue per available room growth in
2026 of 4.4 percent, up significantly from its 2.8
percent projection in early June. The rise in RevPAR will be driven largely
by rate and not by realizing efficiencies. Though CoStar researchers cited both
leisure and business travel demand increases, overall occupancy forecasts show
only slight upward movements. Stronger demand and occupancy increases may be
concentrated at the upper ends of the service tier spectrum.
Airlines, too, are telegraphing confidence, with executives
on recent earnings calls citing corporate revenues rising mid-20 percent range
and even higher in the second quarter for American Airlines, Delta Air Lines
and United Airlines. All airlines reported strong corporate demand alongside premium
leisure demand, which is helping to push rates up. Fuel costs, which remain elevated
due to geopolitical volatility in the Middle East, also are contributing to
high ticket costs.
In that environment, nearly one-third of business travel buyers
surveyed by Business Travel Show America indicated travel costs have risen more
than they anticipated during the first half of 2026, while nearly half said
they had anticipated the pricing hikes. Notably, 15 percent of buyers added the
color that they had already outrun their organizations’ 2026 business travel
budgets, just half way through the year.
Source: Business Travel Show America, June 2026 survey of 209 business travel buyers
While a quarter of organizations said they are reviewing
trip volume and attempting to reduce travel, that leaves three-quarters of
businesses with no negative impact to volumes. The BTSA survey did not inquire if buyer
organizations were experiencing increased trip volumes that might indicate an overall
offset to cited reductions, but supplier data shared in quarterly earnings indicates
strong business travel performance. Both American and United cited material
demand increases from the contracted corporate sector. Hotels sent more mixed
signals but cited increased corporate transient revenue alongside inventory
constraints.
Regardless of trip volume trends, the BTSA survey found 44 percent of buyers expect their organizations to spend
more on corporate travel in 2027 compared to this year. Nearly 40 percent anticipate
no change, and only 16 percent expect a decrease. That corresponds to CoStar
forecasted rate gains for the U.S. hotel market and with average ticket prices
pegged by ARC at $581 in January and $629 in June, with suppliers bullish on maintaining
rate even after fuel cost increases subside.
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Need More Info on Travel Rates & Pricing Forecasts?
Business Travel Show American is coming to NYC’s Javit’s Center Oct. 14 &
15. Check out the education sessions, innovation competition, the networking
and the suppliers that want to work with your program. REGISTER NOW. It’s
a hosted program—that means it's FREE for qualified business travel buyers.
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