Average daily rates in September increased year over year at
hotels in the Americas and the Middle East and Africa but declined in Europe
and the Asia/Pacific region, according to STR Global.
In the Americas, ADR increased by 3 percent to $112.82, and
U.S. ADR increased by 3.3 percent to $111.03. The largest ADR increases by
percentage for the region included Oahu (up 13.2 percent to $203.11), San
Francisco (up 11.8 percent to $217.62), Nashville (up 10.7 percent to $107.08)
and Buenos Aires (up 10.1 percent to $148.62). The region's largest ADR percentage
drop was in Panama City, Panama (down 6.5 percent to $103.91), and Philadelphia
and Norfolk/Virginia Beach each also had slight ADR declines during September,
the firm reported.
Occupancy in the Americas increased by 0.3 percent to 63.5
percent, and U.S. occupancy increased by the same degree to 63.4 percent.
In Europe, ADR declined by 1.5 percent to €103.15,
though occupancy was up 2.2 percent to 68.2 percent amid record demand of more
than 100 million room nights, according to STR Global managing director
Elizabeth Winkle. The largest ADR increases by percentage were in
Vilnius (up 31 percent to €64.96), Barcelona (up 22.9 percent to €146.12) and
Amsterdam (up 20.3 percent to €180.34). The largest ADR percentage decreases
were in Vienna (down 16.9 percent to €107.04) and Geneva (down 14.2 percent to
€227.05).
ADR in the Asia/Pacific region declined by 5.9 percent to $118.94 in
September, and occupancy increased by 0.7 percent to 68.5 percent. Year to date,
the region's occupancy is down compared with last year, STR Global reported.
In the Asia/Pacific region, "we have seen for the first time in
three years that the equilibrium has shifted and supply is outpacing demand,"
according to Winkle. "We have seen a slowdown in Hong Kong and Singapore,
two key and strong performing markets. This constriction is a reflection of the
general economic slowdown in China, a large source market, and is more
profoundly impacting Hong Kong."
The region's largest ADR increase, by percentage and in U.S. dollar
terms, was in Auckland (up 7.1 percent to $118.25). The largest such decreases
both were in India: Mumbai (down 21.7 percent to $110.51) and Delhi (down 21
percent to $99.94).
In the Middle East and Africa, ADR was up 7 percent to $145.81, though
occupancy dropped by 4.2 percent to 58.1 percent. Within the Middle East, ADR
and occupancy were up, largely because of strong performance by hotels in the
United Arab Emirates and Bahrain, according to Winkle. The region's largest ADR
increase by percentage was in Jeddah, Saudi Arabia (up 11.5 percent to
$238.96), and the largest decreases were in Beirut (down 13.1 percent to
$144.20) and Sandton, South Africa (down 12.3 percent to $109.53).