The average daily hotel rate in July increased across all four global regions year over year, according to STR Global.
In the Americas, ADR for July increased 4.8 percent year over year to $119.81, and occupancy increased 3.6 percent to 73.2 percent. The largest percentage ADR increases in the region were in Brazil, boosted by the 2014 FIFA World Cup: Rio de Janeiro (up 70.1 percent to $325.65) and São Paulo (up 30.3 percent to $169.32). Santiago had the largest ADR decrease for the month, down 5.3 percent to $146.20.
ADR in Europe in July increased 5.9 percent year over year to $143.56, and occupancy increased 1 percent to 73.9 percent. Measured in euros, the ADR increase was 4.8 percent to €107.15. The region's largest percentage ADR increases included Manchester, U.K. (up 18.5 percent to €83.50); Copenhagen (up 17.7 percent to €116.54); Tallinn, Estonia (up 16.7 percent to €85.09); and Athens (up 15.1 percent to €111.43). The largest percentage ADR decreases were in Moscow (down 11.9 percent to €102.44) and Vilnius, Lithuania (down 11.7 percent to €52.70).
Both ADR and occupancy were up only slightly in the Asia/Pacific region, STR Global reported. July ADR increased 0.2 percent to $112.44, and occupancy increased 0.3 percent to 70 percent. The largest percentage increases were in Seoul (up 12.5 percent to $193.39) and Osaka (up 11.9 percent to $125.81); the largest percentage decrease was in Delhi (down 4.6 percent to $91.70).
July ADR in the Middle East and Africa increased 6.9 percent year over year to $156.54, and occupancy increased 0.9 percent to 49.3 percent. The region's largest percentage ADR increase was in Jeddah, Saudi Arabia (up 12.5 percent to $286.28); the largest percentage decreases were in Nairobi (down 5.4 percent to $141.62) and Riyadh (down 4.8 percent to $207.05).