Average daily rate and occupancy in January dropped year
over year at hotels in the Asia/Pacific region but increased in the other three
global regions, according to STR Global.
ADR in the Americas increased by 2 percent year over year to
$112, and occupancy increased by 2.4 percent to 52.5 percent. In the United
States, "2014 started pretty strong," according to STR senior vice
president of strategic development Jan Freitag, with ADR up 2.9 percent to
$109.24 and occupancy up 2.3 percent to 52.2 percent.
Freitag added that the rate of both ADR and occupancy growth
in the United States was well below the growth rate at this time last year.
U.S. supply growth in January was 0.9 percent, marginally higher than it had
been five months prior. "This year will be characterized by a steady
inching up of the pipeline growth rate," Freitag said.
San Francisco/San Mateo had the largest ADR increase in the Americas,
up 11.9 percent to $187.21. ADR in Washington, D.C., dropped 17.6 percent to
$125.08, the largest decrease in the region.
In Europe, January ADR increased year over year both in
terms of U.S. dollars (up 2.3 percent to $128.89) and euros (up 1.7 percent to €94.69), and occupancy
increased by 3.1 percent to 52.8 percent.
Europe's largest ADR increases were in Tallinn, Estonia, (up
13.5 percent to €85.03)
and Copenhagen (up 11.7 percent to €108.46). ADR in Moscow dropped by 18.2 percent to €114.36, the largest
decrease in the region. ADR also declined by 7.5 percent in Eastern Europe and
was down in almost all countries in the sub-region, according to STR Global
managing director Elizabeth Winkle.
January ADR declined by 1.9 percent to $125.75 in the
Asia/Pacific region, and occupancy dropped by 3.6 percent to 62.1 percent, STR
Global reported.
"There has not been a lot of positive news coming out
of the region, and that is reflected in hotel performance in January,"
Winkle said in a statement. "Australia and Oceania was the only sub-region
to report positive occupancy growth."
In U.S. dollars, Auckland, New Zealand, had the highest ADR
increase in the region, up 3.8 percent to $116.54. The two largest ADR
decreases were both in India: Delhi (down 20.4 percent to $108.75) and Mumbai
(down 19.1 percent to $120.68).
In the Middle East and Africa, ADR increased by 8.2 percent
to $187.15, and occupancy increased by 3.3 percent to 62 percent. Winkle noted
that the Middle East drove that growth, particularly occupancy in Oman and
Saudi Arabia and ADR in the United Arab Emirates. Dubai had the region's
largest ADR growth, up 12.8 percent to $308.64. The largest ADR drop was in
Sandton, South Africa, down 16.3 percent to $98.68.