August hotel occupancy increased year over year across the
four major global regions, but average daily rate declined across much of the
world outside the Americas, according to STR Global.
ADR in the Americas increased 4 percent to $113.89 in
August, and occupancy increased by 2.3 percent to 69.3 percent. In the United
States, ADR increased by 4.5 percent to $112.14, and occupancy was up 2.3
percent to 69.2 percent. Luxury hotels in the United States had an especially
strong month, with occupancy reaching 77.1 percent and ADR up 7.9 percent to
$274.36, according to STR vice president of strategic development Jan Freitag.
Markets in the region with the largest ADR increases
included San Francisco (up 13.9 percent to $205.01), Oahu (up 13.7 percent to
$224.02), Seattle (up 11.2 percent to $145.40), Miami (up 10.6 percent to
$139.29) and Anaheim/Santa Ana (up 10 percent to $143.99). The largest ADR
decreases were in Tampa/St. Petersburg (down 20.9 percent to $91.40) and Panama
City, Panama (down 6.4 percent to $103.52).
In Europe, August occupancy increased 4.4 percent year over
year to 74.2 percent. ADR as measured in U.S. dollars was up 2.5 percent to
$137.22, but measured in euros, it decreased 2.9 percent to 103.72. ADR in euros
was up in Southern Europe but down in the other three sub-regions, according to
STR Global managing director Elizabeth Winkle. A few European markets had
significant ADR increases in August, including Copenhagen (up 15.8 percent to 122.57); Vilnius,
Lithuania (up 14.1 percent to 54.08);
Tallinn, Estonia (up 14 percent to 75.75;
and Amsterdam (up 11.1 percent to 116.56).
London, which faced comparisons from last year's Summer Olympics, had Europe's
largest ADR decrease: down 23.1 percent to 154.
In Asia/Pacific, August ADR was down 5.3 percent to $119.88,
and occupancy increased by 3 percent to 71.8 percent. Occupancy was up in all
Asia/Pacific sub-regions, but Southeastern Asia was the only sub-region where
ADR was up, according to Winkle. The region's largest ADR increases, measured
in U.S. dollars, were in Kuala Lumpur (up 7.2 percent to $118.64) and Bangkok
(up 6.5 percent to $97.24); the largest decreases were in Mumbai (down 21.3
percent to $102.49) and Delhi (down 19.4 percent to $88.84).
ADR in the Middle East and Africa declined by 0.8 percent to
$154.99 in August, and occupancy increased 3.7 percent to 56.1 percent. The
largest ADR increase was in Dubai, up 8.6 percent to $199.09. The two markets
with the largest ADR decreases both were in South Africa: Cape Town (down 10.8
percent to $92.51) and Sandton (down 10.6 percent to $105.91).