Average daily hotel rates in June increased year over year
across all global regions except Asia/Pacific, while U.S. hotels set a record
for June revenue, according to STR and STR Global.
In the Americas, ADR increased 3 percent to $113.03,
although occupancy dropped 0.2 percent to 69.6 percent. The largest ADR
increases were in Oahu (15.5 percent), Chicago (8.8 percent) and San Francisco
(6.4 percent). ADR in Rio de Janeiro was down 10.2 percent, the largest
decrease in the region, and only two major U.S. cities had ADR decreases:
Washington, D.C., (down 2.1 percent) and Atlanta (down 1.5 percent).
Within the United States, ADR increased 3.3 percent to
$111.27 while occupancy dropped 0.3 percent to 69.9 percent. Despite slow
demand growth for the month, partly attributed to a tough comparison to a
strong June 2012, U.S. room revenue in June reached $11.5 billion, a record for
the month. STR vice president of strategic development Jan Freitag said that
was "a clear indicator that the U.S. hotel industry is healthy and that
most benchmark metrics are recovering to their old highs."
June ADR in Europe increased 3.5 percent to $144.46,
although it was flat in euro terms. Occupancy increased 3 percent to 75.3
percent. The largest ADR increases in euros were in Lisbon (17.9 percent),
which hosted several medical congresses during the month; Vilnius, Lithuania
(13.8 percent); and Paris (10.7 percent). ADR in Warsaw was down 55.4 percent,
the largest decrease in Europe.
Both occupancy and ADR dropped in the Asia/Pacific region in
June, according to STR Global. ADR was $116.29, down 3.8 percent from the prior
year, and occupancy decreased by 0.4 percent to 67.1 percent. The largest ADR
increases were in Taipei (8.9 percent) and Bangkok (8.8 percent); the largest
decreases were in Tokyo (14.1 percent) and Mumbai (12.2 percent).
The Middle East and Africa had the largest increases in both
occupancy and ADR for the month. ADR increased by 4 percent to $141.21, and
occupancy was up by 5.9 percent to 61.8 percent. The largest ADR increases were
in Jeddah, Saudi Arabia (14.1 percent) and Muscat, Oman (10 percent). The
largest decreases were in Sandton, South Africa (down 11.4 percent) and Beirut
(down 18.4 percent), the latter suffering because of its proximity to the armed
conflict in Syria, according to STR Global.