Average rates and occupancy at hotels in December increased
year over year in the Americas, Europe and the Middle East and Africa while the
average rate dropped in the Asia/Pacific region, according to data from STR
Global.
December ADR in the Americas increased by 3.6 percent year
over year to $112.38, and occupancy increased by 2.8 percent to 50.5 percent.
Central and South America as a sub-region, however, had slight declines in ADR
and occupancy, according to STR Global senior business development manager
Patricia Boo. The region's largest ADR increase was in Chicago (up 11.5 percent
to $116.37). Panama City, Panama, which Boo said had more than 1,800 new hotel
rooms added in 2013 with 3,500 more in the pipeline, had the largest ADR
decrease (down 8.9 percent to $102.05).
In Europe, December ADR increased by 5.3 percent year over
year to $131.84—in euro, up 1.1 percent to €95.77—and occupancy increased by 3.6 percent to 56.5
percent. STR Global manager of marketing and analysis Naureen Ahmed noted that
most of Europe's hotel industry appears to be recovering, including "some
positives coming out of Southern Europe after several years of gloomy news."
Measured in euro, Europe's largest December ADR increases
were in Copenhagen (up 19.6 percent to €113.44) and Tallinn, Estonia (up 16.9 percent to €78.25). The largest
decrease was in Moscow (down 11.4 percent to €133.55).
ADR in the Asia/Pacific region in December declined 3.7
percent year over year to $125.91, and occupancy was flat at 66.3 percent,
according to STR Global.
"Hotel performance in Asia/Pacific varied widely by
country and market through a variety of reasons, including oversupply,
regulatory challenges, political uncertainty, increased demand and financial
resurgence," STR Global Asia/Pacific area director Jesper Palmqvist said
in a statement. "South Korea, China and India generally faced tough tasks
to follow up from strong performances in 2012, whereas Thailand, Japan and
Australia saw growth across all metrics for 2013."
In local currency terms, two Indonesian cities had the
region's largest ADR increases for December: Bali (up 16.9 percent) and Jakarta
(up 16.2 percent). Delhi ADR declined 7.5 percent, the region's largest
decrease.
In the Middle East/Africa region, December ADR increased by
4.2 percent to $180.65 and occupancy increased by 3 percent to 59.5 percent.
The region's largest ADR increase was in Sandton, South Africa (up 10.6 percent
to $124.71), and the largest decrease was in Doha, Qatar (down 22.9 percent to
$182.65).