Average daily hotels rate in November increased in all
global regions except Asia/Pacific, according to STR Global.
In the Americas, November ADR increased by 2.3 percent year
over year to $109.60, and occupancy increased by 2.1 percent to 58 percent. San
Francisco ADR increased by 20.3 percent to $194.23, the largest in the region,
and Panama City had the largest ADR drop (down 10.3 percent to $99.97).
Europe ADR in November increased by 5.7 percent year over
year as measured in U.S. dollars (to $133.94), by 1 percent as measured in
euros and by 3.7 percent in British pounds. Based on euros, Europe’s largest
ADR increases in November were in Vilnius, Lithuania (up 42.1 percent to €70.25) and Warsaw (up
39.4 percent to €100.43).
The region's largest ADR decrease was in Moscow (down 12.2 percent to €137.46). European hotel
occupancy increased by 3.9 percent to 67.3 percent. STR Global managing
director Elizabeth Winkle noted that European hotel demand growth in both
October and November outpaced that of North America.
November ADR in Asia/Pacific decreased by 4.9 percent year
over year to $123.13, and occupancy increased by 1.1 percent to 72.4 percent. Measured
in local currencies, several Asian markets during the month had year-over-year
ADR increases topping 10 percent including Jakarta (up 14.4 percent) and Tokyo
and Bali (both up 11.3 percent). ADR in Delhi dropped 7.2 percent, the largest
decrease for any market in the region covered by STR Global's report.
In the Middle East and Africa, ADR rose 6.8 percent to
$180.88, and occupancy decreased by 1.7 percent to 64.6 percent. The region's
largest ADR increase was in Dubai (up 9.9 percent to $290.68) and the largest
decrease was in Doha (down 18 percent to $181.23). Hotels in Abu Dhabi; Manama,
Bahrain; and Muscat, Oman also are performing strongly, according to Winkle.