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Lodging

Pegasus: Global Corporate Hotel Demand, ADR Pick Up Speed

By Michael B. Baker / January 30, 2014 / Contact Reporter
Business Travel News on X

Worldwide hotel bookings through global distribution systems in 2013 increased 4.2 percent compared with 2012, and the average daily rate on those bookings was up 1.7 percent year over year, according to Pegasus Solutions.

GDS booking pace yo-yoed during the fourth quarter but on the whole increased year over year. October bookings were 4.2 percent higher than October 2012, while November bookings dropped 1.5 percent below the prior year. In December, bookings rebounded to 7.4 percent higher than December 2012. Both transient and group business travel contributed to that increase.

"Business and leisure travel demand remained strong worldwide in the fourth quarter with travel performance registering improvements across all regions," according to Pegasus. "December corporate bookings through the GDS increased over prior year in each region, with 2013 at or above 2012."

Globally, ADR was up in all three months: by 2.7 percent in November and by 1.7 percent each in November and December, Pegasus reported.

GDS bookings for hotel stays in January through April 2014 so far are trending 5 percent higher than last year, and bookings for February stays are up 9 percent, according to Pegasus. ADR for GDS bookings in the first quarter is trending 3 percent higher than last year, "with the potential to pick up more in the month of April," Pegasus added.

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