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Transportation

United Embarks On Secondary-Market Plan In Asia With Chengdu Service

By Jay Boehmer / February 27, 2014 / Contact Reporter
Business Travel News on X

United Airlines in June plans to launch three weekly nonstop roundtrip services between San Francisco and Chengdu, China, which, along with new nonstop flights to Taipei, Taiwan, "are good examples of the second phase of our Pacific network strategy," chief revenue officer Jim Compton said last month.

Already claiming nonstop service "to the most cities in Asia" when stacked against its U.S.-based competitors, Compton said United now is "beginning to introduce nonstop service to secondary cities" on the continent. He previously said he sees more Chengdu-like opportunities.

While United and its U.S. competitors previously have steered their limited China access toward Shanghai and Beijing, Chengdu represents an emerging opportunity for corporate business.

"When I first saw this I said to myself, 'Where in the world is Chengdu and why in the world would United be adding nonstop service to this hole in the wall in central China?' " Executive Travel president Steve Glenn wrote in a September 2013 client newsletter. "Now that I have proven to the world how ignorant I am, I proceeded next to Google 'Chengdu.' " The result? He was "amazed" at the city's size, which at 14 million residents surpasses the populations of New York City and Los Angeles combined.

Announcing the new route last year, United noted the city also "has been one of the country's fastest-developing cities economically, and more than 200 Fortune 500 companies have a presence in the city."

Willie Walsh, CEO of British Airways parent International Airlines Group, said he sees booming corporate demand for the Chinese city. "We went to corporate customers and asked where we should fly," he said in November at the 2013 Boyd Group International Aviation Forecast Summit in Baltimore. "Chengdu came right up."

To meet that demand, BA in September 2013 launched three weekly roundtrips between Chengdu and London Heathrow using a four-cabin Boeing 777-200. BA in May will add two additional weekly flights.

Boeing Commercial Airplanes director of market analysis Michael Warner at the conference called Chengdu "the tech center of Western China," a fitting match for United's San Francisco city pair.

United will serve the route using a Boeing 787 aircraft, which Compton last year during an earnings call said "makes this service viable and enables United to be the first mover among domestic carriers to serve such important markets in Asia."

Boeing's Warner explained, "There's never been enough demand to fill a large widebody aircraft. It's a long distance, about 6,000 miles from San Francisco. You've always needed a large widebody in the past. Now with a 787 coming in, United has it configured with 219 seats. It's the perfect size—a midsize airplane—to fill a route like San Francisco to Chengdu and link those cities, which people have been asking for." 

Chinese Carriers Boost U.S. Services 

Regarding the U.S.-China bilateral agreement for reciprocal airline access, "Chinese airlines are not using all of the frequencies allocated to them, whereas the U.S. carriers are pretty much at the top," said Hainan Airlines managing director of North America Joel Chusid in November at the 2013 Boyd Group International Aviation Forecast Summit in Baltimore. Since then, several airlines have made moves to use those rights.

Hainan, which already offers Seattle-Beijing services, plans to launch on June 20 four weekly roundtrip nonstop flights between Boston and Beijing, "the first scheduled nonstop flight from Boston to Mainland China in history," according to the airline. Hainan in September 2013 launched twice-weekly nonstop Chicago-Beijing flights, which will increase to daily service in June.

Meanwhile, China Eastern plans to launch in April daily San Francisco-Shanghai service, adding to a network that includes Shanghai service to Los Angeles, New York and Honolulu.

Air China on June 10 plans to launch four weekly nonstop roundtrip flights between Washington Dulles and Beijing.

Air China in July 2013 launched four weekly services between Beijing and Houston, which vice president of North America Dr. Zhihang Chi during the Boyd conference said "turned our traditional air model on its head." That's partly because "we almost always go to coastal cities with a big ethnic Chinese population. This time we did not." Instead, the airline's Houston service is "going after mainstream business traffic, in this case the oil traffic." Houston is a key hub for Air China's Star Alliance partner United. Air China, meanwhile, in January this year launched Beijing-Honolulu services. The airline from its Beijing hub also serves New York, San Francisco and Los Angeles.

This report originally appeared in the Feb. 3, 2014, edition of Business Travel News. 

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