The World Bank this month increased its gross domestic
product growth projection for China to 9.5 percent, a rise from the 8.7 percent
growth the country experienced in 2009 despite a global economic downturn.
The continuing economic muscle, which is expected to make
China the second-largest economy in the world behind the United States, has
driven visitor numbers to the country's capital city to continue to surge.
To meet that business demand, airlines, including those
serving direct routes to and from the United States, are adding seat capacity
and initiating Beijing services, many of which carriers deferred to 2010 as an
impact of greatly reduced demand during the economic slump.
In late November 2009, Beijing Capital International Airport's
passenger throughput surpassed the 60 million mark, making the airport the
largest in Asia and the fourth-largest in the world in terms of passenger
arrivals, according to airport statistics. In the first two months of 2010,
throughput increased 8.2 percent year over year. The airport is expected to
surpass 65 million passengers by year-end.
Those numbers will be aided by the influx of passengers
traveling to and from the United States. American Airlines is launching its
lone direct route to Beijing from Chicago in the first half of the year, which
will add 16,302 seats in its first six months of service, compared with on the
route where United Airlines' 46,700-seat capacity on the route. American in
2009 deferred its service until the first half of this year. US Airways in June
2008 filed a one-year extension with the U.S. Department of Transportation to
delay its Philadelphia-Beijing launch to March 2010. In November 2009, the
carrier gave up its right to serve Beijing.
Meanwhile, Delta Air Lines is launching service with morethan
4,000 seats for the half year on the Seattle-Beijing route, where it will
compete with route leader Hainan Airlines. Air China, which operates the single
direct service to the city from New York's John F. Kennedy International
Airport, is increasing its seat capacity slightly by about 1,000 to 2,000 seats
each in Los Angeles, New York and San Francisco. San Francisco-Beijing also
will see a boost in the first half of the year from United Airlines, which is
adding 11,000 seats, 23.6 percent more than in the first half of 2009. United,
however, is reducing service on its Washington Dulles-Beijing route 32.1
percent, giving the market about 12,000
fewer available seats in the first half of the year. With
business coming back and China's economy continuing to grow at a rapid pace,
fares are expected to rise as well. The economic rebound eventually could
create a "situation where demand outstrips supply," said Egencia vice
president of supplier relations Noah Tratt. HRG China general manager Harald
Weber-Liel said that ticket prices are expected to rebound to 2008 levels,
following the 6 percent domestic and 12 percent to 15 percent international
decreases in 2009. Meanwhile, hotel demand is far from overtaking supply as the
city saw a flood of tens of thousands of new hotel rooms to meet the demand of
the 2008 Beijing Summer Olympics, but construction did not cease after the
games.
Notably, the China National Convention Center in November
2009 opened in the city. The 5.3 million-sq.-ft. structure is the country's
largest conference venue. The center is linked to the CNCC Grand Hotel and a
337-room InterContinental Hotels Group property.
The increase in supply has left a considerable occupancy gap
that hotels need to fill, so buyers can expect a favorable market, at least in
the near term. Beijing hotel occupancy resided in the 50 percent to 60 percent
range in the fourth quarter of 2009, according to Smith Travel Research.
Asian hotels have been offering discounts and amenities
recently that have not been seen since the outbreak of SARS, said FCm Travel
Solutions executive general manager of Greater China David Fraser, who added
that some of the higher-tier properties have been holding their rate integrity
by not offering such deep discounts.
Tratt said Egencia's Beijing average daily rate projections
for this year have been holding true even with a strong increase in domestic
travel demand, which should not significantly impact international corporate
travelers.
"International travelers tend to focus on branded
hotels in a city like Beijing," Tratt said, "so the domestic demand
is not going to sop up all the hotel rooms international travelers would
gravitate toward."