Delta Air Lines has launched the new Delta Business site that will replace the Delta Professional platform, the carrier announced Tuesday. The new site, which Delta previewed last August, will roll out to customers through February.
Delta managing director of sales and distribution innovation Sara Reid, who demoed the platform for BTN, said some of the platform travel agency functionality will be developed through 2026.
Reid said 40 early pilot customers praised the new site's simplicity and functionality, and called it "a significant improvement" over Delta Professional.
The new site after customer login offers a dashboard, "which is truly a one-stop-shop for a quick comprehensive view of your entire Delta Business experience," Reid said.
The dashboard includes a "wallet" that tracks three types of benefits:
- Loyalty tokens, used to award medallion status
- Amenity points, used for ticket purchases, changes or upgrades
- Service points, used for unused ticket transfer fees and in the future to track agency actions "as it relates to exceptions and things like that," Reid said.
As customers navigate through the site, the wallet will remain in the top right-hand corner.
Delta also introduced a "partnership value" figure that includes a customer's contract value—including global account savings, the total of a customer's service and amenity points—and their experience value. The latter figure includes loyalty tokens and experiences like corporate priority, preferred seats—which corporate customers have complimentary access to—and free Wi-Fi, "which a lot of business travelers do pay for with other airlines," Reid said.
An illustrative rendering of Delta's new Delta Business dashboard. Credit: Delta Air Lines. Design mockup for illustrative purposes only.
Delta is using the last 12 months of data to display in that area, Reid said.
Customers also will be able to complete "quick actions" to assess status, like unused tickets, for example, without leaving the dashboard. Eventually, Reid said, this feature could be used to resolve in-trip issues. In the future, "you could as a travel manager or agency click to be able to give [a traveler at an airport] access to a drink voucher or something like that," Reid said. "Our intent long-term is to upgrade the travel experience for customers through quick actions from the site."
A new contract performance section allows users to track progress against their negotiated goals, including specific markets, Reid added.
"This is a level of transparency that we haven't really provided, but customers have been asking for, and we're really excited to be able to deliver it in a way that's very intuitive and actionable ... giving customers a clear view of performance and value," she said. "We also want to shift into loyalty where they can get a deeper look into how their travelers are engaging with Delta and how they can strategically use this new wallet, specifically their loyalty tokens."
In addition, customers will be able to see their travelers' loyalty status breakdown, including percentage who are SkyMiles members and their distribution across Medallion tiers. "This is something that we've provided on reports before, but never alongside this wallet capability," Reid added.
The ability to use service points to waive the unused ticket transfer fee "is one of the biggest wins" for customers, "as we heard a lot about the fee, so we incorporated that into the design," Reid said. Based on a customer suggestion, corporate clients now can choose to direct the value of unused tickets toward the purchase of sustainable aviation fuel.
Companies can use amenity points to support travelers with new tickets, ticket changes and see upgrades. "This is the first time customers can initiate a seat upgrade without having to call into our global sales solutions center," Reid noted.
The new site also includes operational performance metrics for Delta and its major competitors, including completion factor, on-time performance and mishandled bags. Customers also can view their upcoming meetings and events, a section that "we're looking to enhance even more this year," Reid said.
Reid acknowledged the data and reporting section of the site is "still a work in progress," but said "customers won't lose access to the reporting they have today" while Delta invests in expanded analytics during the next 12 months.
As for support, customers will have the ability to chat directly with global sales solutions specialists from the homepage after login, Reid said.
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