Meetings and events management platform provider Cvent announced
at its Connect conference this week it is creating a single mobile app solution
that will eventually replace the three mobile products the company now owns,
following its acquisition
of DoubleDutch in June. It also purchased QuickMobile in May 2018
and CrowdCompass
in 2012. The company will continue to support all three products at
least through 2020, said Cvent's senior director of product management McNeel
Keenan, adding that a small group of early adopters will have access to the
first version of the new app by the end of 2019.
The new product will take the best elements of each mobile
app, with new functions added quarterly after the initial test is launched. For
one, Cvent has developed a more robust schedule that's linked to all the other
assets in the app, like location, PowerPoint decks, speakers, polls and
Q&A, said SVP of sales Brian Ludwig. "All of these key functions are
accessible and easy from our schedule in CrowdCompass, and that core will stay.
The new design will show different sessions and different featured content
before, during or after an event, which we call our new attendee
experience."
QuickMobile has done a lot of work on security, access
control, more enterprise-style features, and publishing options through mobile
development management tools, Ludwig added. "We need to keep a lot of that
in place."
As for DoubleDutch, the app was focused on engagement, so
the new app will offer collaboration tools, an activity feed, and have
different elements like polls and surveys pop in that live feed. "The
interactivity that is available inside of that feed is really strong,"
Ludwig said. "Some of that reporting around engagement. Who are your
biggest influencers at an event? Get an engagement score. Take these different
touchpoints and interactions someone has had with an event and sum total them
in an easy-to-digest fashion so you can understand who are the key influencers,
the key attendees and then follow up, and conversion into ROI is more
likely."
The road map is 18 to 24 months from now for a full rollout
of the new app.