Jenn Smukler advocates for small changes in travel programs that could have positive health impacts for business travelers
A year after leaving corporate travel, I was pulled back
into an ecosystem that’s notoriously hard to leave behind. But today, my
calling is different. I’m no longer focused on growing revenue, I’m focused on
improving the landscape for health and wellness within an industry that
connects the world.
I stepped away after nearly two decades in hospitality and
corporate travel to retrain as a holistic health coach. The decision wasn’t
about abandoning an industry I loved; it was about understanding the physical
toll of travel and how many business professionals quietly pay the price.
I’ve held countless one-on-one sessions and spoken to
organizations across industries. The common thread is unmistakable: Business
travelers are stressed, often disconnected from their bodies and struggling to
make health sustainable. It’s not because they collectively lack
information, but because implementation is hard.
When I reflect on my own years as a frequent traveler, I
don’t think about lack of discipline. I think about habits. Mine were deeply
ingrained, and many were quietly toxic. Small, intentional swaps could have
helped me feel dramatically better without changing my workload or ambition.
Had my employers supported better options or guidance, could that history have
been different? Could personal and business outcomes have been better?
Small Changes, Big Payoffs?
Business travel is critical for professional connection and
creativity, but it’s primary purpose is business growth. The question isn’t
whether employees should travel more, but how businesses can sacrifice less
from a human resource perspective across the trip lifecycle. That requires
understanding what’s at stake for the traveler and managing travel accordingly—not
only the trip but also recovery.
There is a shared responsibility here. Suppliers and
corporations alike shape the environments and expectations travelers move
through. Is it enough to hand an executive a branded water bottle and hope they
hydrate on a flight? Is it enough to offer a dark, basement gym open 24/7 and
call it wellness support? In 2026, with science-backed practices widely
accessible, we can do better.
Equipping the top 25 percent of travelers—those who carry
the greatest travel burden—with small, stackable habits can have an outsized
impact on engagement, retention and long-term performance. This isn’t about
overhauling travel programs; it’s about redefining what “support” actually
looks like.
As always, progress—not perfection—is the goal. Here are
five practical shifts that could radically improve the travel experience:
- Encourage movement before boarding. Walking 3,000 steps while drinking a full bottle of water is far more
restorative than sitting in a lounge answering a few more emails before
takeoff.
- Replace in-flight alcohol with water and
electrolytes. Most would pay the price of a glass of wine for this.
Hydration is one of the most powerful tools we have to reduce fatigue, brain
fog and jet lag—yet it’s often deprioritized in travel culture.
- Prioritize sleep in itinerary planning and
in-flight behavior. Eye masks, earplugs and sleep tracking tools are
simple, effective ways to support recovery, especially across time zones.
- Ensure access to movement on property. Whether that’s a gym, a yoga mat or a set of free weights in the room, movement
shouldn’t require extra effort after a long day of travel.
- Recovery matters. Access to a sauna, even
for 20 minutes, can significantly support circulation, nervous system
regulation and post-flight recovery.
Tools like these are no longer luxury add-ons; they’re
performance enablers for professionals whose jobs and lives require significant
time in trains, planes and automobiles. None of these strategies slow
productivity. They protect it.
If the business travel community—employers,
travel managers, suppliers and leaders—collectively design systems that support
sustainable performance, travel becomes a tool that drives business connection
and vitality and not professional depletion.