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SMEs Fuel Growth in Business Transient in Hilton's Q2

By Julie Sickel / July 28, 2026 / Contact Reporter
Business Travel News on X

Hilton Worldwide's second-quarter business transient revenue per available room grew 5.7 percent year over year, "a three-point step up globally and a four-point step up in the U.S. versus the first quarter," according to CEO Christopher Nassetta. 

During the company's earnings call on Tuesday, Nassetta said that much of the strength in business transient was fueled by midweek demand from small and medium-sized enterprises—a segment that had previously "not been growing as much" but logged more than 7 percent year-over-year growth during the second quarter.  

Group RevPAR increased 3.7 percent, owing to growth in company meeting demand and year-over-year event calendar shifts. Nassetta confirmed SMEs also drove some of the gains in group travel and that "the big corporates were growing but at a lower pace." 

Nassetta said Hilton expects the business transient segment to continue to drive results as its recovery gains momentum into the third quarter. He named other "macro tailwinds," including supportive tax and regulatory policy, increased private sector investment in AI, low hotel supply growth and ongoing public infrastructure spending that would benefit the middle- and lower-income consumer and drive broader demand growth across Hilton's system. 

Addressing Hilton's recently announced partnership with Navan, Nassetta told investors that the direct connection "bypasses both intermediary connections and other more expensive distribution channels, providing meaningful cost savings for our owners."

Hilton Q2 Metrics

Hilton's second-quarter systemwide revenue per available room increased 3.9 percent year over year to $125.02. Average daily rate increased 2.5 percent year over year, while occupancy rose 1 percentage point to 74.9 percent.  

In the United States, RevPAR increased 5.4 percent year over year to $139.28, driven by a 3.2 percent rise in ADR to $180.16 and a 1.6-percentage-point bump in occupancy to 77.3 percent. 

Hilton raised its full-year RevPAR growth outlook to 3 percent to 3.5 percent, up from the 2 percent to 3 percent projection provided one quarter prior. 

Systemwide second quarter total revenue rose 6.5 percent year over year to $3.3 billion. Total net income rose 9 percent to $482 million. 

Hilton's development pipeline as of June 30 included about 541,300 rooms, up 6 percent from the prior year. Net unit growth was about 6.1 percent.

RELATED: Hilton Q1 performance

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