Welcome to WorldHotels: More Choice and Greater Value for Business Travel
BWH Hotels is entering a new era with the evolution of its global hospitality portfolio under a single masterbrand, WorldHotels. The transformation brings together more than 4,000 hotels and 18 brands under one loyalty program and unified brand identity, creating a clearer, more connected experience for travelers worldwide.
Designed to enhance portfolio visibility, strengthen digital capabilities, and simplify the customer experience, WorldHotels aims to make it easier for travelers to discover, book, and engage with a diverse range of hotel offerings, all while maintaining the local expertise guests value.
More than a brand transition, the move creates new opportunities for business travelers, travel buyers, and meeting professionals by combining technology, loyalty benefits, and travel solutions into a single, integrated ecosystem.
"The evolution to WorldHotels gives our sales organization an even stronger platform to showcase the full scope of our portfolio and create new opportunities for our hotels worldwide. We're making it easier for customers to do business with us while delivering greater value across every segment,"
says Chad Fletcher, Senior Vice President, Worldwide Sales.
A major component of this transformation is the introduction of a new website and redesigned mobile app. Together, these platforms deliver a more seamless experience for searching hotels, managing travel plans, and accessing loyalty benefits. Enhanced search tools, personalized recommendations, and improved booking functionality help travelers find accommodations that fit their needs, whether they are planning a quick business trip, an extended stay, or a large-scale meeting or event.
WorldHotels Rewards: One Unified Loyalty Experience for 70 Million Members
At the center of the transformation is WorldHotels Rewards, a consolidated loyalty program that combines Best Western Rewards® and WorldHotels Rewards, bringing together approximately 70 million members worldwide.
The new program, launching Jan 5, 2027, is designed to provide a simpler, more rewarding experience while preserving the benefits members already enjoy. Travelers will continue to receive member rates, status matching, and points that never expire, while also gaining access to streamlined membership tiers and expanded opportunities to earn and redeem rewards across the company's global portfolio.
With existing point values maintained and a broader range of participating hotels available, members can enjoy a more seamless loyalty experience while exploring more destinations around the world.
WorldHotels Rewards Business Advantage
For companies managing corporate travel, WorldHotels offers a comprehensive approach through its Corporate Travel Programs. Built to accommodate varying travel volumes and organizational needs, the programs provide competitive rates, global hotel access, flexible solutions, and dedicated account support designed to help businesses maximize the value of their travel investment.
The WorldHotels Rewards Business Advantage program adds even more value for small and mid-sized businesses through preferred rates, member discounts, automatic elite status benefits, bonus earning opportunities, and traveler-focused perks.
WorldHotels Rewards Planners Advantage
Meeting and event professionals continue to benefit from WorldHotels Rewards Planners Advantage, one of the industry's leading rewards programs for planners.
Members earn two points for every dollar spent on qualifying events and can take advantage of points matching for eligible intermediaries. Rewards can be redeemed for hotel stays, gift cards, charitable donations, and credits toward a master bill, offering flexibility for a wide variety of planning needs.
"Today's travel managers are looking for flexibility, simplicity, and global reach. WorldHotels delivers this along with a diverse portfolio, enhanced digital tools, Business Advantage benefits, and a unified loyalty experience that helps organizations and travelers get more from every journey," says
says Torin Beeler, Managing Director, Worldwide Sales.