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The Signal: February 2025

By Chris Davis / April 24, 2025 / Contact Reporter
Business Travel News on X
February Icon

After a solid end to 2024 and beginning of 2025, travel demand in certain sectors in February started to show signs of fraying.

Feb_Domestic Air Market

Domestic air passenger demand, as measured in revenue passenger kilometers, declined 1.9 percent year over year, according to the International Air Passenger Association, with notable domestic declines in the United States (4.2 percent) and China (3.2 percent). International travel demand on North American carriers dipped too, down 1.5 percent. And while IATA noted some factors that boosted February 2024 from a demand-comparison level—the month had an extra day in leap year 2024, and Lunar New Year was in February last year but January this year—director general Willie Walsh still noted that "we need to keep a close eye on developments in North America."

Feb Intl Air Market

Outside of North America, international travel remained robust in February, with demand and capacity, as measured in available seat kilometers, increasing on carriers from all other global regions. 

Feb ARC Corp Air Trips
Feb ARC US Domestic Ticket Price

For the third month out of four, the number of air tickets sold by U.S. corporate agencies and settled by ARC declined year over year, which ARC suggested reflected “overall market volatility," ARC chief commercial officer Steve Solomon said in a statement. "Macroeconomic trends are creating a more dynamic environment for consumers, businesses and airlines in the short term. Even with fewer passengers traveling compared to January, our year-over-year data for both domestic and international trips remains steady." The overall average U.S. domestic ticket price in February increased a few dollars from the month before, as did the average price for a premium-class ticket.

Feb STR US Hotel Data

U.S. hotel demand in February remained strong, according to hotel analytics firm STR, with occupancy, average daily rate and revenue per available room each increasing year over year for the fifth straight month. The effects of the Los Angeles wildfires and continued recovery from last year's hurricanes in the Southeast again boosted occupancy data, but STR suggested the effects of that factor have started to recede.

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