The Americas was the only global region where both the average
hotel rate and occupancy increased year over year in September, according to
STR Global, which noted mixed hotel performance throughout the rest of the
world.
The average daily rate in the Americas was up 3.6 percent year
over year, while occupancy increased by 0.4 percent to 63.4 percent. Within the
United States, the average daily rate increased 3.4 percent. The Americas'
largest ADR increases were in San Francisco (14.3 percent), Santiago (13.2
percent) and Rio de Janeiro (12.7 percent). The ADR in Panama City, Panama, was
down 13.4 percent, the largest for the region.
In Europe, occupancy was down 0.4 percent to 76.6 percent while
the average daily rate, in terms of euros, was up 4.7 percent. Europe’s largest
ADR increases were in Vienna (22.7 percent), Prague (15.3 percent) and
Reykjavik (15 percent). The largest decreases were in Vilnius, Lithuania, (down
28.9 percent) and Athens (down 14.8 percent).
The Asia/Pacific region had the opposite trajectory, with the
average daily rate up 3.7 percent and occupancy down 1.1 percent to 67.5
percent. The largest ADR increases were in Jakarta (23.1 percent) and Tokyo
(11.4 percent). Auckland, New Zealand, had the largest ADR decrease (down 40.6
percent) because of unfavorable comparisons to the previous year, when it
hosted the Rugby World Cup.
In the Middle East and Africa, ADR decreased by 1.7 percent, but
occupancy increased by 5.4 percent to 60.7 percent. The largest ADR increase
was in Amman (10.1 percent) and the largest decrease was in Beirut (down 27.5
percent).