Hotel occupancy in the
Americas rose marginally to 70 percent, and the average daily rate was up 3.3
percent, making it the only region to show growth for both. Issued by STR Global,
July results also include a 3.8 percent average rate increase within the United
States where more rooms were sold than in any other month since STR began
tracking in 1987.
"Record levels of
demand will continue to stimulate ADR growth, particularly as group rooms sold
firms in the historically heavy convention months of September, October and
November," according to STR COO Brad Garner. "Discount-conditioned
customers will continue to experience a shift to a seller's market with
magnitude likely accelerating in 2013."
STR reported that the
largest annual ADR increases in July among major U.S. cities were in Oahu (15.8
percent), San Francisco (11.9 percent), New Orleans (11 percent) and Boston
(10.8 percent). No major U.S. city had a lower July rate than a year earlier.
There were, however, significantly
lower average rates in some South American cities including Buenos Aires (down 12.6
percent) and São Paulo (down 11.7
percent).
Hotel performance elsewhere
was mixed to negative. In Europe, the average daily rate increased by 7 percent
when measured in euros, but occupancy decreased by 2.3 percent to 71.1 percent.
Several cities had significant rate increases: Reykjavik (26.1 percent), Tel
Aviv (22.4 percent), London (22.1 percent), Manchester (18.5 percent) and
Istanbul (15 percent). Two Swiss cities had Europe's largest ADR decreases:
Geneva (down 15.1 percent) and Zurich (down 11.5 percent).
The average July rate in
U.S. dollars in Asia/Pacific virtually was flat versus a year earlier, and occupancy
decreased by 2.2 percent to 68.3 percent. Taipei (14 percent) and Beijing (13.1
percent) had the largest ADR spikes in U.S. dollars, while Delhi (down 27.3
percent) and Mumbai (down 22.1 percent) had the largest dips.
In the Middle East and
Africa, July ADR in U.S. dollars increased by 2.1 percent, but occupancy
dropped by 4.9 percent to 56.7 percent. The largest ADR increases were in
Jeddah (7.9 percent) and Amman (7 percent), and the largest drop was in Beirut
(down 25.2 percent).