The average June hotel rate increased year over year in the
Americas, Europe and the Asia/Pacific but decreased in the Middle East and
Africa, according to STR Global.
The average rate in the Americas was up 4.3 percent, and
occupancy increased by 4.1 percent to 70 percent. The largest rate increases
included Rio de Janeiro (21 percent); San Francisco (18.5 percent); Santiago,
Chile (12.1 percent); and Boston (10.3 percent). Two cities reported
double-digit rate decreases: São Paulo (-11.4 percent) and Vancouver (-10.7
percent).
In Europe, the average rate as measured in euros were up 3.9
percent, even though occupancy remained virtually flat at 63.7 percent. The
largest increases were in Warsaw (97.4 percent) and Frankfurt (28.6 percent),
and the largest decreases were in Milan (-8.4 percent) and Zurich (-8 percent).
The average rate in the Asia/Pacific region as measured in
U.S. dollars was up 5.4 percent, and for the first half of this year, the rate
is just 38 cents shy of where it was in 2008, just prior to the economic
downturn, according to STR. Occupancy increased by 1.8 percent to 66.2 percent.
The largest rate increases included Tokyo (24.5 percent), Taipei (16.6 percent)
and Jakarta (15.4 percent). The average rate in Delhi, meanwhile, plummeted by
23.8 percent in June.
Although occupancy in the Middle East/Africa increased by
8.7 percent to 58.2 percent in June, the average rate in U.S. dollars fell 1.8
percent year over year. Occupancy remains well below the 70.9 percent level
seen in the first half of 2008, due in part to a large influx of new rooms since
then. The region's largest rate increases for June were in Dubai (9.8 percent)
and Amman, Jordan (8.2 percent). The largest decreases were in Cape Town (-15.6
percent) and Muscat, Oman (-13.3 percent).