January average daily hotel rates increased year over year
in the Americas and the Middle East and Africa, while both Europe and Asia/Pacific
saw ADRs decline, according to STR Global.
In the Americas, ADR increased by 4.8 percent, and occupancy
increased by 3.3 percent to 51.3 percent. The largest ADR increases in the
region included Washington, D.C. (17 percent), Miami (12.2 percent) and San
Juan (11.2 percent). The largest ADR decrease was in Panama City (down 9.4
percent). In the United States, ADR was up 5.1 percent and occupancy up 3.6
percent to 51 percent, marking the strongest performance since June 2012,
according to STR COO Brad Garner. The only major U.S. market to experience a
lower January ADR was New Orleans (down 0.2 percent).
Europe's ADR based on euros decreased by 1.4 percent year
over year, although it was up 1.4 percent in U.S. dollar terms, according to
STR Global. ADRs were up in Western Europe, particularly in Germany, but down across
other parts of the continent. The largest ADR increases were in Reykjavik,
Iceland (23.1 percent) and Tallinn, Estonia (11.9 percent). Warsaw had the
largest ADR decrease, down 12.1 percent. Europe's overall January occupancy
increased by 1.1 percent from a year earlier to 51.6 percent.
While the Asia/Pacific region's January occupancy increased
by 7.7 percent year over year to 65.2 percent, ADR in U.S. dollars was down 6.3
percent. Results were affected by a significant ADR drop in India, down 9.3
percent overall, and by a change in timing of the Chinese New Year, which this
year was celebrated entirely during February, according to STR Global managing
director Elizabeth Randall Winkle. A few cities in the region had significant
ADR increases, including Taipei (23.1 percent) and Jakarta (21.8 percent).
ADR in the Middle East and Africa increased by 1.3 percent
year over year, and occupancy increased by 8.2 percent to 59.8 percent. The
largest ADR increase was in Jeddah (14 percent) and the largest decrease was in
Beirut (down 25.5 percent).