JetBlue Unveils Corporate Portal

JetBlue unveiled its new corporate online booking tool, Company Blue, this week at the Association of Corporate Travel Executives conference in Orlando, and several corporate customers signed up for it on the spot.

The site, a corporate portal with a reporting mechanism similar to Southwest Airlines' Swabiz site, is scheduled to roll out on May 16. JetBlue will begin testing the site next week with 10 large and small corporate customers.