BTN's Ecosystem Play 2024

Travel technology is changing and with that are changes to how much travel managers need to know about how the ecosystem fits together to source and support their programs. BTN's 2024 Technology Ecosystem survey dives into the questions companies are asking to source the right technologies for their programs and how they are implementing these tech stacks in both traditional and new ways. It also delves into questions and projections about how artificial intelligence and the drive for personalization is changing what is important to every link the chain. READ THE SERIES

Shifting Technological Grounds in TMC Sourcing

BTN survey shows how buyers are looking to TMCs to help facilitate their tech needs and using RFPs to... KEEP READING

Traveler Profiles: What’s the Big Deal?

Once a lowly set of five or six data fields, profiles have the potential to become the power center of... KEEP READING

OBTs Evolving Amid Ecosystem Changes

Booking tool market is getting more interesting, but next-generation capabilities aren’t fully... KEEP READING

Innovator Vision: The Sky's the Limit

BTN Group’s Innovator of the Year is SkyLink founder and CEO Atyab Bhatti. In coversation with BTN... KEEP READING

Tech Providing More Weapons to Combat Costly Fraud

Expense sleight-of-hand can be hard to recognize—at least by humans.... KEEP READING

From Analysis to Action

Generative AI is changing how—and how much—data will both inform and automate travel management.... KEEP READING

Methodology

Business Travel News fielded the 2024 Travel Technology Ecosystem survey to the BTN travel buyer audience from September 12 to October 11. The online survey garnered 152 buyer respondents, almost equally distributed across travel program spend levels in brackets ranging from $1 million annually to more than $100 million annually.