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Coupa to Sunset Travel Offering in Early 2026

By Michael B. Baker / August 01, 2024 / Contact Reporter
Business Travel News on X

Coupa is phasing out its travel platform over the next year and a half, instead focusing on a "partner-centric model" to provide travel services for its customers, the business spend management platform announced.

Coupa launched its travel booking module in 2022, built from its acquisition of booking technology Pana and also incorporating technology from Yapta, which it also had acquired, for price change monitoring. Sabre provided content, and Travel Leaders Corporate—now rebranded under the Altour name—provided agent assistance.

While Yapta and Pana were standalone products at the time of their acquisition, their incorporation into Coupa Travel ended that. Coupa from the start said it had no intention of offering travel as a standalone product, instead including it as part of its integrated offering. The company at the time said it aimed to still be an "open platform" and let clients use the booking tool of their choice.

Now, Coupa Travel will be fully retired as of Jan. 31, 2026, and customers using the platform will continue to receive support until that retirement, according to Coupa. In a statement, the company said it was a "strategic decision" based on "reflection on feedback from customers."

"Moving forward, we will shift toward a partner-centric model," according to the statement. "Embracing a partner-centric approach to travel will better serve our customers in the long run and best help them reach their goals. It will also free our team to concentrate on our core product offerings as well as the innovations that will help us grow beyond our ambitions."

Pana CEO and cofounder Devon Tivona had joined Coupa upon the acquisition and was later named head of travel and expense, but he departed the company last year.

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