The average daily U.S. hotel rate in March increased year over year, as did revenue per available room, according to hotel analytics firm STR. The U.S. occupancy rate declined year over year, however.
ADR in March increased 1.1 percent year over year to $161.78, while occupancy decreased 0.3 percent to 63.6 percent. It was the first month since September in which average U.S. occupancy fell from prior-year levels. RevPAR increased 0.8 percent year over year to $102.89.
STR suggested the shift in the Easter holiday, which was March 31 last year and April 20 in 2025, led to "mixed performance results." STR again said its top 25 markets "showed higher occupancy and ADR than all other markets," which it has noted each month for more than a year.
Miami, Fla., registered the highest March occupancy rate among STR's top 25 U.S. cities at 83.2 percent, though that figure actually declined 0.4 percent from prior-year levels. Detroit logged the lowest March occupancy rate at 54 percent, followed by Minneapolis at 55 percent, according to STR.
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