After reporting the "worst year on record" for U.S. hotels in 2020, STR in January saw occupancy and revenue per available room metrics slightly improve from December's results.
U.S. hotel RevPAR was down 48.2 percent year over year compared with a 51 percent drop the prior month. Occupancy levels dropped 28.3 percent to 39.3 percent compared with a level of 36.7 percent for December. Average daily rate declined 27.8 percent to $90.79. It was $91.96 in December.
Among the top 25 markets, Oahu continued to report the lowest occupancy level (23.6 percent), which represented a 72.9 percent decrease year over year. Top occupancy performers included Miami at 54.5 percent and Tampa at 54.2 percent. Just under the 50 percent mark was Phoenix at 49.3 percent.
Norfolk/Virginia Beach reported the lowest year-over-year declines in all three key performance metrics: 4.1 percent in occupancy, 7.2 percent in ADR and 10.9 percent in RevPAR.
For group occupancy, the top 25 markets remained next to zero, with the exceptions of Washington, D.C., at 22.6 percent, representing an increase of 21.6 percent year over year, and Norfolk/Virginia Beach at 12 percent, a 9.3 percent increase over January 2020.
Overall, the top 25 markets showed lower occupancy but higher ADR than other markets, according to the report. Seven cities reported ADR above $100: Los Angeles, Miami, New York, Oahu, San Francisco/San Mateo, Tampa and Washington, D.C.
RELATED: STR: 2020 Worst Year on Record for U.S. Hotels