Hilton has dropped the
"Worldwide" portion of its official name as part of a rebranding
effort that also includes a new logo and renaming its rewards program from
Hilton HHonors to simply Hilton Honors. With the rebranding, Hilton announced
several Honors features that will roll out from now through April. Among the
new features, Honors members will be able to use rewards points to shop on
Amazon. Additionally, members will be able to pool or combine their points with
as many as 10 friends and family members and will be able to use a combination
of cash and points to redeem free stays.