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Survey: Stabilizing Meetings Market Offers Negotiating, Availability Challenges

By Michael B. Baker / August 23, 2010 / Contact Reporter
Business Travel News on X

Negotiating meetings contracts and finding available meeting space have increased slightly in difficulty over the past six months, according to survey of 90 travel buyers by Maxvantage, a combined effort of American Express Business Travel and Maritz Travel.

The survey, released on Monday, indicated that 60 percent of buyers sense gradual improvement and stability in the meetings industry. As such, buyers say they are facing a slightly more challenging negotiating environment since Maxvantage conducted a similar survey in December 2009.

Of buyers surveyed, 37 percent said finding availability was more difficult than it was six months ago, compared with 18 percent who said so in December.

Additionally, 30 percent said negotiating lower rates was more challenging, compared with 18 percent in December. Half the buyers said the ease in finding space and negotiating lower rates had not changed in the past six months.

Maxvantage also released hotel data also showed that group hotel rates had begun to stabilize during the second quarter, compared with 2009. On a market-by-market basis, however, some rates increased considerably while others continued to decrease.

Rates were up in Phoenix and Chicago, by 21 percent and 14 percent respectively, and also were up by 5 percent in Philadelphia. Rates dropped by 16 percent in Chicago, by 14 percent in Atlanta and by 8 percent in Dallas. Rates were nearly steady in Orlando, down by 1 percent.

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