Sabre Travel Network is partnering with TRX to incorporate
its TravelTrax data and reporting platform into its new Sabre Red suite. The
new reporting capabilities should be available to agencies in the coming
months, Sabre said, and include new benchmarking, agency performance and other
reporting options previously unavailable.
Sabre is in the midst of migrating agencies to its new Sabre
Red workstation, which it unveiled in June and has thus far extended to more
than 500 agency customers. Sabre plans to make the new Business Intelligence
reporting capabilities available to clients in the coming months, enhancing
their reporting on agent and agency performance as well as supplier and client
management.
Sabre vice president of customer marketing Brian Houser said
Sabre is licensing TRX's TravelTrax as the basis for Business Intelligence. In
addition to reporting inherent to TravelTrax—which is "a whole set of
reports and data feeds from other sources, like credit card feeds," Houser
said—the firm will be building capabilities beyond the core product.
Clients would be able use the tool to mine the Sabre data
warehouse, Houser said, "where we capture real-time transaction
information—all the information coming through the Sabre system—and also
three-year's worth of historical data." He said that would provide
agencies with new data sets to evaluate their own performance and productivity
as well as build insight into corporate client travel programs.
The new Business Intelligence platform also paves the way
for new benchmarking capabilities. "It's one thing to measure your own
performance or your corporate client's travel program performance and measure
that against your own goals or your clients' goals, but it takes it to a whole
new level when you can provide benchmarking capabilities," Houser said.
"I use the example: How many times is an agency touching a transaction to
service it? To measure that on the client level is powerful in and of itself,
but to be able to compare your performance in aggregate to other agencies out
there, that's really powerful."
For corporate clients, Sabre said it would be able to
measure such data as the number of bookings that are booked in advance or any
other metric captured in Sabre—"not just on an absolute basis, relative to
your own goals, but against other companies in aggregate." Houser said
Sabre would add further reporting functionality to the system, and also plans
to make Business Intelligence available through the GetThere tool.