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Procurement

Hilton: Corp. Transient Demand Should Grow Through 2025

By Chris Davis / October 23, 2024 / Contact Reporter
Business Travel News on X

Systemwide Hilton Worldwide business transient revenue per available room in the third quarter increased 2 percent year over year, officials said Wednesday, adding they project roughly similar growth throughout 2025.

Hilton's overall third-quarter RevPAR increased 1.4 percent year over year, lower than the 2 percent to 3 percent the company projected last quarter, a miss CEO Christopher Nassetta attributed to "slower ramp in September following Labor Day, weather impacts, unfavorable calendar shifts and ongoing labor disputes in the U.S."

Third-quarter group RevPAR increased 5 percent year over year, buoyed by a broad-based increase in demand. "We're seeing really terrific demand" for corporate meetings, Nassetta said. 


You will see increase in [transient] demand. All the anecdotal and hard evidence that we're getting from most of our big accounts and our SMB business suggests that, and you will continue to have good pricing power there."

Hilton CEO Chris Nassetta

Demand for transient business travel increased both among Hilton's large corporate clients and small and midsized enterprises, Nassetta said. With an economy that he said "remains strong, resilient and showing positive growth," Nassetta projected business transient demand in 2025 would surpass the peaks reached in 2019.

"You will see increase in demand," he said. "All the anecdotal and hard evidence that we're getting from most of our big accounts and our SMB business suggests that, and you will continue to have good pricing power there."

Nassetta projected a 2025 year-over-year increase in business transient demand in the "in the low single digits, but higher than one," noting this year's increase likely will land at 2 percent to 2.5 percent.

Hilton Q3 Metrics

Hilton's systemwide third-quarter RevPAR increased 1.4 percent year over year to $121.04, while average daily rate increased 1 percent to $161.18 and occupancy grew 0.3 percentage points to 75.3 percent. 

In the United States, third-quarter RevPAR increased 1 percent to $127.83, while ADR grew 0.8 percent to $169.59 and occupancy increased 0.2 percentage points to 75.4 percent.

Third-quarter revenue increased 7 percent year over year to $2.87 billion, and net income declined to $344 million from $377 million one year prior. 

Hilton projected a year over year increase of systemwide RevPAR of 1 percent to 2 percent for the fourth quarter and 2 percent to 2.5 percent for the full year. 

The company's development pipeline at the end of the third quarter totaled 492,400 rooms, up 8 percent from last year.

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