GetThere Ups Hotel Media

GetThere will implement rich media from VFM Interactive into its self-booking tool, the companies announced earlier this month. Once the service goes live, expected later this quarter, corporate travel managers booking through GetThere will have access to photos, videos and virtual tours for more than 10,000 participating properties.

"In order to drive hotel policy compliance by business travelers, it's critical to deliver superior imagery and content in the shopping process," said Suzanne Neufang, vice president of product marketing for GetThere, in a statement. "VFM's high-quality digital media benefits corporate travel managers, with better-informed travelers more likely to book at company-preferred hotels."