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Management

What the Traveler Thinks: Track Me, It’s OK

By Elizabeth West / March 04, 2016 / Contact Reporter
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Listen to the Traveler

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Travel programs are re-orienting around the traveler. As mature programs squeeze out the last drops of procurement savings, driving program compliance, loyalty and traveler behavior will emerge as the best vector for savings. Is your program providing what travelers need? In this new quarterly feature, BTN gathers the opinions of business travelers to help you gauge aspects of your travel program. You can take our word for it, but also ask your own travelers:

  • Have terror attacks, social upheaval and other high-profile events affected your sense of safety while traveling on business?
  • To what extent do you consider the company responsible for your well-being while you travel on its behalf?
  • When do you think it is appropriate to use the following strategies to track your whereabouts while you are traveling on business: TMC itinerary data, corporate card-swipe data and GPS tracking?
  • Would you opt-in for GPS tracking while you are traveling?

Who’s responsible for business traveler well-being, and what tactics should companies use to monitor employees while they’re traveling for business? BTN surveyed 210 managed business travelers who took at least four trips, each one including a flight and at least one hotel night, in the past 12 months.

47% believe their company is entirely responsible for their well-being while on a business trip.

That means providing travelers with safe transportation, lodging and access to support. It also means understanding where they are and being able to communicate with and assist them in a crisis. Forty-five percent of male travelers and 47 percent of female travelers pegged their employers with complete responsibility for their well-being while on a business trip. Thirty-three percent of males and 41 percent of females relied on their companies to be very responsible, and 18 percent of males and 10 percent of females felt they shared equal responsibility with employers. Below that level, percentages for both groups were small.

Slicing the data by travel frequency brought starker differences to the surface. Travelers hitting the road 12 or more times a year levied much more responsibility on their companies. More than 64 percent of frequent travelers said their company was entirely responsible for their well-being, and 29 percent said the company was “very responsible.”

94% would opt in for GPS tracking of their mobile device if traveling to a high-risk market.

Defining a high-risk market has become increasingly difficult, but where travelers perceive an increased risk, the vast majority would sign up for GPS tracking of their whereabouts. The result is curious, given the fact that 20 percent of respondents cited GPS tracking as “not appropriate” in general, even in high-risk markets. GPS tracking may seem invasive in concept, but the option becomes more attractive put into the context of a specific trip.

Given their declared reliance on their companies for their well-being, frequent travelers were the least squeamish about all suggested traveler-tracking strategies. Two-thirds said GPS tracking was fine for “all trips,” compared with just 45 percent of total respondents. Two-thirds of all respondents were comfortable with employers mining itinerary data for all trips; compare that with more than three-quarters of frequent travelers who assume their employer should be scanning itinerary data for all trips. Nearly all respondents were comfortable with drilling into itineraries for high-risk trips.

Overall numbers were similar for monitoring credit card data for the last place the traveler charged an expense; 69 percent were open to those queries. Frequent travelers fell in line with the group on this count.

49% of travelers feel less safe on business trips than they did 12 months ago.

Terror attacks, social unrest, refugee crises and downed flights filled headlines over the past 12 months. While business travel industry associations reported little market effect on trip volume, BTN’s survey showed a psychic toll on business travelers. All groups reported similar heightened concern, but female business travelers changed the most; 54 percent feel less secure now, compared with 46 percent of males and 47 percent of frequent travelers (among the survey’s sample of frequent travelers, nearly two-thirds were male).

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