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Management

Managing Bleisure Travel

By JoAnn DeLuna / June 09, 2017 / Contact Reporter
Business Travel News on X

Fast Facts About Bleisure Travelers

  • 37 percent of North American business travelers extended work trips into leisure trips in the past year.
  • Those in middle management positions are more likely to extend their work trips, followed by senior leadership and C-level employees and then entry-level workers.
  • Nearly 60 percent of those who took bleisure trips have children. 48 percent of Millennials (22 to 35 years old) extended their business trips into leisure, compared with 33 percent of Gen-Xers (36 to 54) and 23 percent of Baby Boomers (55 or older).
  • 58 percent of those who did not extend a work trip cited lack of time. 18 percent mentioned company policy, 17 percent referred to undesirable locations and 14 percent named cost.

Source: GBTA

In the past year, more than a third of North American business travelers extended a work trip into a leisure trip, according to a February and March survey by the Global Business Travel Association and Hilton of 675 people over 22 who traveled at least once for business in the past year.

Bleisure travel rose 1 percentage point year over year, but GBTA expects that to increase as corporate culture changes. As more companies invest in employee well-being, "employees may have greater flexibility to take bleisure trips," the report stated.

Implications

Of the travelers who extended their work trips, 44 percent traveled with someone else for the leisure portion. A travel companion joining the business portion of the trip could increase costs for the traveler's company. "If this practice is widespread, it can pose challenges for corporate travel programs," according to GBTA. Travelers could spend more on meals, flights or hotels to accommodate companions. Additionally, extending a work trip into the weekend means extending it into more expensive peak travel times.

"While most companies expect travelers to cover leisure expenses, it can be difficult to establish reasonable guidelines for enforcing these expectations," the report noted. "If a leisure component adds only a small amount—say five percent—to an airfare, is it reasonable to expect travelers to pay?"

GBTA Advice for Managing Bleisure Travel

  • Develop a reimbursement policy for costs incurred by travel companions.
  • Advise business travelers to purchase travel insurance coverage for their family members and travel companions.
  • Educate business travelers on the resources available for the leisure portions of their trips.
  • Weigh the costs and benefits of extending corporate rates to employees for leisure travel and of encouraging travelers to enroll in loyalty programs.

While companies are legally obligated to help travelers during business trips, safety and security for the employee and his or her companion gets tricky for the leisure portion of a trip. On their last bleisure trips, 12 percent of business travelers needed assistance from their companies or travel arrangers for issues like rebookings, lost baggage and medical emergencies. "Even though companies routinely provide safety-related services to their travelers—such as travel insurance, risk intelligence, concierge services and a 24/7 helpline—they may not automatically provide these for the leisure portion of the trip," according to GBTA.

However, there can be upside, as well. Considering 82 percent of bleisure travelers stayed at the same location for both portions of the trip, bleisure travel could help companies achieve greater savings if both portions of a trip are booked through company channels. "They may help their company achieve more room nights with preferred properties," according to GBTA. "On the other hand, if these travelers book the leisure component separately through company channels, their company may face additional TMC fees."

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