Hilton Worldwide has launched a new collection brand for its lifestyle portfolio, designed for independent boutique hotels, the company announced Monday.
Dubbed Outset Collection by Hilton, the conversion brand—Hilton's 25th brand—is designed to allow for a flexible set of experiences and amenities offered. "For example, food and beverage offerings will vary across the brand, based on market demand, guest sentiment or hotel experience, ranging from cafes with light bites to full lunch and dinner concepts," according to Hilton.
Hilton confirmed one property as a coming member of Outset Collection: The Acme Hotel in Chicago, a 130-room lifestyle property formerly aligned with BWH Hotels' WorldHotels collection. The Acme will be available for booking through Hilton's distribution channels next month, a Hilton spokesperson confirmed to BTN.
Hilton in a statement said the brand had "more than 60 hotels in development" with "long-term growth potential of more than 500 hotels across the United States and Canada alone."
Initially targeting the United States, Hilton said the Outset Collection would seek properties "in places guests might not expect, ranging from urban destinations, small towns, adventure outposts and offbeat hubs."
Properties that join the Outset Collection will be bookable through Hilton's distribution channels and participate in its Honors loyalty program.