Finnair has appointed Javier Roig Sanchez as its new general manager of North America, based in Dallas and effective immediately, the carrier announced Monday. Roig Sanchez succeeds Pasi Kuusisto, who now is area vice president for Asia.
Roig Sanchez joined Finnair in 1995 and spent most of his career at the airline in sales director roles across different European markets, according to the carrier. He most recently was joint business sales lead in the Europe, Middle East and Asia region in addition to his regular market director duties for the Central and Southern European markets, according to Finnair.