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Zeno Adds Hygiene-Based Flight, Hotel Search Tools

By Adam Perrotta / August 13, 2020 / Contact Reporter
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With information on end-supplier hygiene standards expected to be a high priority as corporate travel re-emerges in the wake of the Covid-19 pandemic, Serko is incorporating new ATPCO Reassurance Universal Product Attributes  into its Zeno travel booking platform. 

Rolled out in April—about a month after the Covid-19 pandemic began wreaking havoc on travel on a worldwide scale—Reassurance UPAs provide data on hygiene and safety measures and procedures for approximately 275 air carriers globally, including information such as flexible booking policies, food and beverage hygiene and clean air circulation.

Serko began including those UPAs within its Zeno platform soon after they became available, and now is adding additional UPAs covering mask requirements, pre-flight temperature checks, passenger capacity, blocked adjacent seats and aircraft cleaning, the company said.

In addition to Serko, a number of other travel management companies and booking tool providers have added the UPAs to their platforms, including Corporate Travel Management, Reed & Mackay and Deem.

Along with integrating Reassurance UPAs, Serko also has added new functionality on Zeno's hotel search side to support hygiene and safety-based travel choices. The platform's new Free Cancellation filter enablers travelers to search only for hotel bookings that will not incur a penalty if they need to cancel their trip. This will be supplemented with "enhanced hotel safety and cleanliness information available in the product shortly," Serko said.

[Correction, Aug. 14]: A previous version of this story incorrectly implied that Zeno was introducing Reassurance UPAs for the first time, rather than adding additional UPAs to those already made available in April. BTN regrets the error.]

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