ATPCO has developed a new "reassurance" metric to provide information on safety and flexibility at booking during the Covid-19 pandemic. The Reassurance Universal Product Attribute, developed by a crisis team at ATPCO, provides information on health-related measures that airlines are taking—cabin cleaning, food service hygiene and health screenings underway, for example—along with booking flexibility, which can be integrated for viewing at booking in both direct and indirect channels. The UPAs have been created for nearly 90 airlines, and ATPCO is working with other airlines, even those without paid subscriptions, to tailor them further.
[Update, April 9]: This headline has been updated for clarification.