2024 U.S.-Booked Air Volume: $64 million
Primary Air Suppliers: American, Delta, United
Primary Hotel Suppliers: Hilton, Hyatt, Marriott
Primary Car Rental Suppliers: Avis, Budget
Primary Global Online Booking Tool: SAP Concur
Primary Global Expense Supplier: SAP Concur
Primary Global Payment Supplier: Amex
Primary Global Travel Risk Management Supplier: ISOS
Consolidated Global TMC: Amex GBT
As it celebrated its 25th
anniversary, Salesforce
completed
four big acquisitions: incentive
compensation management platform Spiff,
retail technology company PredictSpring, AI
startup Tenyx, and data
management company Own (formerly OwnBackup). These acquisitions were
part of the company's strategy
to reinforce its core
platform with capabilities in sales commission management, point-of-sale
software, AI-powered voice agents, and data protection.
Salesforce spent $64
million in U.S.-booked air travel for 2024,
a slight decline
from $70 million in 2023. In the last
few years, it has
rapidly expanded in India,
growing from an estimated
2,500 employees in 2020 to over 13,000. India
is now Salesforce's second largest country,
by employee headcount,
outside of the U.S.
The software firm continued
its New Distribution Capability rollouts
with United Airlines
and American Airlines. Multiple EMEA carriers are scheduled for rollout
in 2025.
Salesforce has implemented Concur
T2 in the
Americas, EMEA
and Latin America.
It will finish
its T2
rollout in the APAC
region by Q3 of 2025.
Salesforce also pursued a
dynamic
pricing pilot
for its hotel program in 2024.
Working closely with Hilton, Hyatt and Marriott, the
company took five of its
largest hub cities and converted to full dynamic.
Salesforce also introduced
several AI efforts
in 2024. There are four AI
agent projects
underway, as well as a 12-month
initiative to rewrite and reconfigure travel
info
databases to be AI optimized. Moreover, Salesforce launched an AI
Slack agent within its Slack Road
Warrior (traveler
community)
channel to provide employees with
real-time
responses to policy and other questions about the
travel program. Currently
AI agents
answer
30 percent of posted
support questions, with a
goal of passing 80 percent
by the end
of 2025.
In 2024, Salesforce cut
its global
staff of 79,000
people by 8 percent due
to company restructuring, while revenue
increased by 11.18 percent
to $34 billion.