It's 2025! At BTN that means we are looking at the trends and dynamics that will shape the industry in the new year. This year, What to Watch asked industry investors, incubators and consultants what would matter most in what promises to be a year of transformation, both for technology and travel management strategy. From how suppliers are re-thinking corporate business to the evolution of the travel technology stack, the impact of active mergers and acquisitions, business travel risks borne from geopolitical realignment and all the way to how the business travel industry will ultimately de-carbonize, we got answers. Remember, these are the opinions of industry experts, but even experts differ. BTN welcomes diverse viewpoints, and we hope we have offered them here. What do you think will shape 2025? Drop us a line: [email protected].